EXHIBITION PARK ANNOUNCES MAJOR STRATEGIC PARTNERSHIP AGREEMENT WITH THE LETHBRIDGE LODGING ASSOCIATION (LLA)

For Immediate Release – Jan 16, 2019

Lethbridge, Alberta – Exhibition Park in Lethbridge announced today that a major strategic partnership agreement has been signed with the Lethbridge Lodging Association (LLA/visitlethbrdge.com).

This strategic partnership will develop the base for promoting Exhibition Park as a major meeting and conference facility in Southern Alberta, the LLA Member hotel properties and Lethbridge as a destination.

“This partnership allows Exhibition Park to promote our current facilities and potentially a new facility in the future.” said Doug Kryzanowski, Manager of Marketing. “It is important that we become part of the Meetings and Conference industry and establish Exhibition Park and Lethbridge. The competition for meeting and conference business is highly competitive. In partnering with LLA, we can market to event planners across Canada and message that Lethbridge is a viable and affordable city to host their event, meeting or conference.”

Shilpa Stocker, Project Manager for LLA commented “the Lethbridge Lodging Association is proud to partner strategically with Exhibition Park, the fourth oldest Agriculture Society in Alberta. Lethbridge Lodging Association values Exhibition Park as an integral community asset and considers it a key component in its destination marketing strategy. Having supported and sponsored many events at Exhibition Park for more than a decade, we are pleased to formalize our affiliation and look forward to working together as Exhibition Park becomes the prime location in southern Alberta to host conferences, agricultural events, trade shows and special events.”

Backgrounder

LLA is an association of Lethbridge accommodation properties working together to increase overnight stays for member properties. It strengthens the Lethbridge economy by partnering with and collaborating closely with organizations to create new and sustainable tourism opportunities in Lethbridge.

The association’s website – VisitLethbridge.com allows visitors to: purchase their rooms online, see a list of activities and events to attend, and get information about Lethbridge as a destination. The website provides easy online booking and promotes Lethbridge as the ideal destination for corporate and leisure travel with entertainment and tourism options for all ages.

Lethbridge Lodging Association Hotel Members are Holiday Inn, Holiday Inn Express, Best Western Plus Inn and Suites, Coast Lethbridge Hotel and Conference Center, University of Lethbridge LUX Hotel, and Lethbridge College Summer Housing.

Exhibition Park, with six buildings, Heritage Hall, West Pavilion, North Pavilion, South Pavilion, Main Pavilion and the Saddle Room hosts over 1550 rental nights per year with over 570 clients.